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By: TOM BRANNA

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Beiersdorf Harmonizes Nivea Logos Worldwide Interbrand is optimizing Beierdorf’s new Nivea visual equities in order to clearly align the multiple versions that exist at present and, in doing so, effectively support the brand vision behind a global beauty brand. By commissioning Interbrand Hamburg to harmonize the appearance of the various Nivea brand logos, Beiersdorf contends it has initiated a landmark process aimed at more tightly managing the Nivea brand and strengthening awareness o...

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